There’s gold in that silver
April 10, 2007 – 6:49 pmWhen it comes to online dating, one would think it a world dominated by the young, web-savvy folks in their 20s or 30s looking for love and the mates of their lives. There’s a lot to that. The young do very much dominate online dating. Yet increasingly dating sites report a surge in older people, what they call silver singles, folks in the 50-plus set. Indeed, they say it’s now their fastest-growing demographic. And no surprise, it’s also the most lucrative. Dating sites report that plus-50s are willing to spend more money in their search for love.
Fifty-plus daters generate more subscriptions than younger daters, and they are more likely to subscribe for a longer period of time,” says Maida Goodman, spokesperson for online dating site Match.com, where 23 percent of subscribers are over 50, more than double the number two years ago. “Thus this segment is more lucrative than those under 50.
Singles come in all shapes, sizes, ages, religions, and on and on. I catch myself trying to market to my own age group. Big Mistake! Break that mind set, force yourself to walk in other people’s shoes for the best results. My mom is a silver single, and i constantly ask for her feedback. Who better then your mom to tell you “this sucks”, “this isn’t working right”, “this is too confusing”, etc. etc. Ask and you shall receive, some of the best marketing ideas come from a simple Q & A session with someone in a demographic you want to learn more about, even a stranger. You will be surprised how much people like to talk about them selfs 
From: MEDIA LIFE
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